According to a survey by Gasoline.

According to the survey, 54 percent of the 90 respondents said they would cancel a service if its price increased by 5 to 10 percent.

About a quarter, or 24 percent, would cancel their subscription if costs increased by 10 to 20 percent, and 13 percent would cancel if costs increased by more than 20 percent.

The remaining 8% of respondents would never cancel a service, no matter how high the cost, the survey found.

This is good news for Netflix, Incl. NFLX because another Benzinga poll found that 45% of the 60 respondents would be least likely to quit if the price went up, but that’s not good news for HBOMaxowned by Warner Bros. Discovery WBDThe survey found that only 3% of respondents would not be at all inclined to cancel the service if the price increased.

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The analysis found that 23% of subscribers placed other streaming services at the bottom of their list of subscriptions to cancel in response to a price increase. These included The FOX Tubby, Alphabet Inc. GOOG YouTube, Spotify Technology SA‘S POSITION Spotify, Charter Communication Inc. CHRT Spectrum and Paramount Group Inc.‘S PGRE Outstanding+.

The survey also found that 12% of respondents would be least likely to cancel Disney+ in response to a price increase, while 7% were least likely to cancel Hulu. Both services are owned The Walt Disney Company DIS.

Disney+ Premium is increasing the monthly price of its streaming service from $13.99 to $15.99. A third Benzinga survey of 59 respondents found that 46% do not have a subscription to the service, while 37% of respondents said they plan to cancel the service due to the price increase, while 17% said they would keep it.

The polls were conducted by Benzinga on August 8 and 9 and included responses from a diverse population of adults ages 18 and older. Participation in the surveys was entirely voluntary, with no incentives offered to potential respondents.

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