The M&M’S Halloween Rescue Squad is BACK, delivering free candy this Halloween by hosting candy stand pop-ups in select neighborhoods

NEWARK, NJ, Oct 1, 2024 /PRNewswire/ — M&M’S®, proudly part of Mars, brings back the M&M’S Halloween Rescue Squad. A spooky sequel to last year, the brand is on a mission to save itself more Consumers are faced with the scariest scenario possible: running out of candy on Halloween night.

“As an authority on all things Halloween, Mars continually listens to our consumers and we are excited to inspire moments of everyday happiness with M&M’S Halloween Rescue Squad throughout the season and on Halloween night,” he says Tim LeBelChief Halloween Officer and President of Sales at Mars Wrigley North America. “Whether you want to treat yourself to our M&M’S Milk Chocolate Pumpkin Cake or impress trick-or-treaters with it Mars Wrigley Variety Bags – Mars is making sure you and your candy bowl are covered this Halloween.”

Ipsos’ first Mars Tricks, Treats and Trends report states: Mars Wrigley found that 78 percent of consumers say they are most worried about running out of candy, making it the leading cause of Halloween anxiety⁽¹⁾. To save even more consumers from the haunting sight of an empty candy bowl this Halloween, M&M’S is introducing the first M&M’S Halloween Rescue BOOths. The candy pop-ups will be placed in the areas that received the most “no candy” calls to the M&M’S Rescue Squad last year – Philadelphia, PA And Westfield, NJ – Make sure the two cities are stocked with sweet treats, including M&M’s. Out of 5-8pm ET in New Jersey and 6-8pm ET In Pennsylvania On Halloween night, candy lovers can visit the M&M’S Halloween Rescue stands, call in a request, and get an instant candy refill!*

Don’t be afraid of ghosts and ghouls, which don’t exist in these markets! M&M’s Rescue Squad, in collaboration with instant commerce company Gopuff, is on call to refill the candy bowls of consumers across the county who have dipped into their candy stash too early or counted down the number of trick-or-treaters showing up at their door. have underestimated. Starting at 5:00 p.m. ET To Oct. 31Consumers nationwide can visit MMS.com/Halloween-Rescue-Squad and call the M&M’S Halloween Rescue Squad to deliver free Mars Candy to participating locations nationwide in approximately 30 minutes.

In addition to the new M&M’S Halloween Rescue BOOths this year, Mars Wrigley is also introducing a new, trendy flavor to spice up fall: M&M’S Milk Chocolate Pumpkin Pie. Enjoy this popular fall dessert in bite-sized form! Immerse yourself in the rich flavor of real milk chocolate, infused with the comforting warmth of pumpkin spice, all encased in vibrant candy shells.

Other seasonal favorites returning include TWIX® and SNICKERS® Ghoulish Green, M&M’S Ghoul’s Blend in Milk Chocolate, Peanut and Peanut Butter, SNICKERS Fun Size Bucket, Redesigned SNICKERS Pumpkins and Mars Wrigley Mixed variety bags with offerings for fruit and chocolate lovers alike.

Candy lovers getting in the Halloween spirit early with spooky movie marathons, a fanged costume party or baking a spooky creation can now visit MMS.com/Halloween-Rescue-Squad to shop Mars Halloween favorites direct delivered to your doorstep.

To learn more about M&M’S Halloween Rescue Squad and BOOths and for more information about what other Mars brands are doing to celebrate Treat Season, visit MarsWrigleyHalloween.com. To stay up to date on brand news, follow M&M’S on Facebook. XTikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned company, Mars transforms, innovates and evolves to have a positive impact on the world.

We employ more than 140,000 dedicated people across our diverse and growing portfolio of high-quality confectionery, grocery and pet care products and services. With more than 47 billion dollars In annual sales, we produce some of the world’s most popular brands, including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN® and WHISKAS®. We are creating a better world for pets through our global network of veterinary clinics and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – and leveraging cutting-edge technology to develop groundbreaking genetic health screening and DNA testing programs.

For more information about Mars, visit www.mars.com. Join us Facebook, Twitter, Instagram, LinkedIn And YouTube.

¹Ipsos survey methodology:
These are some findings from an Ipsos survey conducted on behalf of Mars, Incorporated among n=2,256 U.S. adults ages 18 and older who say they celebrate Halloween. The survey was conducted online in English 11th–16th April 2024. The initial sample for the survey was a representative sample of n=3,000 U.S. adults, including an oversample of n=105 Generation Z adults, who were then surveyed to determine how, if at all, they planned to celebrate Halloween. The credibility interval, a measure of precision used for non-probability online surveys, for this survey is plus or minus 2.5 percentage points.

*All trick-or-treaters 13 years old or younger require a parent or guardian to stop by these spooky locations and join in the fun.

SOURCE Mars, Incorporated

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