Edgar Cervantes / Android Authority
In brief
- There are reports that YouTube Premium prices have increased in over a dozen countries.
- In individual cases, price increases of almost 60 percent occurred.
- The United States is not one of the countries experiencing an increase.
YouTube Premium users around the world were dealt some bad news today. In over a dozen countries, prices for YouTube Premium’s individual and family plans have increased significantly. This is just the latest price increase from Google, as many countries saw price jumps just months ago, including the US last summer.
The price increases seem to be mostly concentrated in Europe this time around. According to this thread on Reddit, some of the prices have increased by almost 40%, which is just insane.
According to this thread, here are the increases reported by users:
- Ireland, Netherlands, Italy, Belgium:
- Individually: From €11.99 to €13.99
- Family: From 17,99 € to 25,99 €
- Switzerland:
- Single: From 15.90 CHF to 17.90 CHF
- Family: From 23.90 CHF to 33.90 CHF
- Denmark:
- Single room: From 119 DKK to 139 DKK
- Family: From 177 DKK to 259 DKK
- Sweden:
- Single room: From 119 SEK to 149 SEK
- Family: From 179 SEK to 279 SEK
- Norway:
- Single room: From 119 NOK to 169 NOK
- Family: From 179 NOK to 269 NOK
- Czech Republic:
- Single room: From 179 CZK to 209 CZK
- Family: From 269 CZK to 389 CZK
- Singapore:
- Single: From 11.98 SGD to 13.98 SGD
- Family: From 17.98 SGD to 27.98 SGD
- United Arab Emirates:
- Single: From AED 23.99 to AED 26.99
- Family: From AED 35.99 to AED 48.99
- Malaysia
- Single: From 17.90 MYR to 20.90 MYR
- Family: From 33.90 MYR to 41.90 MYR
- Saudi Arabia
- Single: From 23.98 SAR to 26.99 SAR
- Family: From 35.98 SAR to 49.99 SAR
- Indonesia:
- Single room: From 59,000 IDR to 69,000 IDR
- Family: From 99,000 IDR to 139,000 IDR
- Colombia:
- Single: From 17,900 COP to 20,900 COP
- Family: From 26,900 COP to 41,900 COP
- Thailand:
- Single room: From 159 THB to 179 THB
- Family: From 299 THB to 359 THB
As usual, Google’s email to users announcing the price increases states that this will allow the company to “continue to provide great services and features” and “support the creators and artists you see on YouTube.” We’ve seen similar language in previous price increase notifications, including here in the US.
Interestingly, the price increases seem to be even higher for people who subscribe to Premium through Apple on an Apple streaming device. This Reddit user in Sweden saw a whopping 60% price increase. However, this seems to be a “tax” for paying through Apple rather than directly through Google, as the price increase is much smaller for people who don’t pay through Apple. Even if users cancel their subscription through Apple and then resubscribe through Google, they’ll still pay more.
As you might expect, most of these threads are filled with people who have canceled their subscriptions. One user from Denmark said: “This increase makes YouTube by far the most expensive streaming service. It costs more than I pay for Amazon Prime, Netflix and HBO combined.”
Time will tell how this plays out for Google. At what point will the company offer the service at a price that exceeds what everyone is willing to pay?
