More than a year after the PWHL was founded, the names and logos of the league’s six teams were finally unveiled on Monday.

These names are: Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres.

With a tight schedule between the league’s launch in August 2023 and the first games on January 1, 2024, players completed their first season wearing uniform jerseys in different colors bearing the names of their home markets.

“It was very important to us to maintain the team’s core colors from Season 1 to Season 2 and beyond so fans can continue to proudly display their Season 1 merchandise,” said Kanan Bhatt-Shah, PWHL Vice President of Brand and Marketing. “These colors hold a lot of meaning and we were excited to keep them.”

These new designs have introduced additional colors to the team palettes. The names and logos also represent another step toward establishing team identities that are distinct from one another in the PWHL and stand out across the professional sports landscape.

“These team names and our logos and colors represent more than just our team,” said Sceptres captain Blayre Turnbull. “They represent our cities and our fans and all the support we had in year one. I hope everyone feels that and everyone is super eager and excited to support the league in the future.”

The team names not only had to be unique and representative, but also had to allow for visual interpretation.

“One of the criteria in choosing the name was, ‘How does this name come to life visually in a truly authentic way that captures the essence of the city and the communities?'” Bhatt-Shah said. “That visual element was not isolated from the name.”

Here is the idea behind each name:

• Boston Fleet pays homage to Boston’s rich maritime history, with the letter “B” shaped like an anchor.

• Minnesota Frost reflects the hockey state’s deep-rooted love of ice, with the sharp edges of the stylized letter “F” reminiscent of icicles.

• Montreal Victoire is a French-language name meant to express the city’s competitive spirit and drive for success. The logo includes a hidden “M” for Montreal as well as the fleur-de-lis, a symbol of the province of Quebec.

• New York Sirens uses the energy of the city that never sleeps and also recalls the sweet sound of the goal horn in ice hockey. The reverberation effects in the logo are intended to symbolize sound waves.

• Ottawa Charge is designed to convey a sense of energy, with the logo resembling a rotating object full of electrical current.

• Toronto Sceptres draws on the nickname “Queen City,” with the sceptre symbolizing power and strength in courts and palaces. The logo consists of an intertwined “T” and “S” forming the sceptre design.

By taking their time, PWHL and its creative agency Flower Shop were able to build on fan feedback from their six markets.

“These new names and logos capture the dynamic energy of our athletes and strengthen our teams’ presence in their cities, building a stronger foundation for the future of our league,” said Jayna Hefford, PWHL Senior Vice President of Hockey Operations.

Before the start of the second season, there will be another reveal: the teams’ jersey designs.

“The jerseys will be released either in late October or early November,” said Amy Scheer, PWHL senior vice president of business operations. “Our jerseys are still in production, so we thought we would be able to unveil them a little later when we actually have them in hand.”

Replica jerseys, including jerseys with players’ names, will be available for sale once the jerseys are revealed, Scheer said, but also warned that authentic jerseys likely won’t be available to fans in Season 2.

The schedule for the league’s second year, including the opening date, has also yet to be announced. The PWHL is expanding its schedule from 24 to 30 regular season games, so kickoff will likely be earlier than the January 1 start we saw for the first season.

Three games of the 2024–25 Rivalry Series between Canada and the United States are scheduled between November 6 and 10, so it would not be a surprise if PWHL training camps opened shortly thereafter.

In a sign of the league’s unexpected success in its first year, two teams announced last week that they will move their primary venues to larger stadiums. The Toronto Sceptres are moving from the 3,850-seat Mattamy Athletic Centre to the Coca-Cola Coliseum, where they welcomed 8,500 fans to sold-out playoff games last spring. Likewise, the Montreal Victoire will set up camp at Place Bell. They played six games at the arena last season and sold out their playoff games with more than 10,000 fans.