The Knot Worldwide cut about 4% of its global workforce this week as part of an internal restructuring at the wedding planning giant, The Post has learned.

About 100 employees have been laid off across The Knot’s sales and marketing teams, according to sources familiar with the matter. The company began notifying affected employees on Tuesday.

A spokesperson for The Knot confirmed the layoffs, saying the move was part of an effort to shift resources to key business priorities such as supporting the wedding industry’s vendor community, and not an indication of financial troubles at the family-owned business.

“Over the past few months, we have taken important steps to better understand customer needs and thoroughly evaluate our business,” the spokesperson said in a statement on Friday. “It has become clear that we need to innovate even faster to create value for our users, vendors and partners.”

“That’s why we are making proactive changes in our sales and marketing departments to better align our operating model with the small businesses we serve,” the spokesperson added.

The layoffs came as The Knot – whose network of companies includes WeddingWire, WeddingPro, Hitched and The Bump, among others – is trying to repair its relationships with disgruntled vendors after allegations surfaced last year that the company used shady sales practices to obtain advertising money from companies that lack alternatives for promoting their services, The Post reported.

The affected employees were granted severance pay and access to outplacement services, the company said.

“We recognize that change can be challenging, but we believe this transformation will create new opportunities to enhance our platform and increase the benefits we deliver to our users, vendors and partners,” the spokesperson said.

The Knot plans to launch a number of new products for users and small family businesses by the first quarter of 2025, including the introduction of free and low-cost advertising tiers for small business owners, the spokesperson added.

Last month, The Knot Worldwide introduced a redesigned platform for vendors such as pastry chefs, groomsmen, photographers and videographers.

The company touted improvements such as “AI-powered storefront enhancements” that help select photos and generate text summaries that small business owners can use to attract users.

It remains to be seen whether the improvements will satisfy wedding industry professionals, who make up a large portion of their business.

As The Post exclusively reported last month, The Knot’s quiet acquisition of small wedding booking platform Simply Eloped earlier this year sparked concern among some business owners that the controversial company was seizing too much control over the wedding planning industry.

“They’re trying to buy up as much of our industry as they can,” said a concerned wedding industry consultant and former Knot advertiser at the time. “It seems like they want to control the narrative, and that’s always a scary feeling.”